Interviewing Workshop: Don't Leave Data on the Table
Ever wondered how you could get more insights out of your interviews? This week we have a few researchers who did. Marianne Berkovich, Elizabeth Baylor, and Beverly Freeman come from a variety of backgrounds, including a stint as an professor of anthropology. Together they have over 30 years of experience doing user research at companies like Microsoft, Adobe, eBay, PayPal, intuit, and Google. Our conversation was about a workshop originated by Marianne and Elizabeth, and now facilitated by Beverly as well. The workshop helps researchers continuously improve their interviewing skills. I found the takeaways helpful both personally and for a group.
If you want a bit of extra reading, here is an article Marianne wrote about the workshop as well.