Building Rapport - Michael Margolis, GV
Michael Margolis is a pioneer in the field of UX research. After studying anthropology at Stanford University, Michael began applying his social science degree in an unusual way for the early 90s, redesigning products with a customer centric view. He's worked at The Learning Company, EA, Walmart.com, and Google. In 2010, he was asked to join GV's design studio as the first, and only, UX researcher working for a VC firm. Michael is known in the industry for his exceptional interviewing skills.